"Tell you what mate; all the fittest birds in the Czech Republic - supermodels every one of them! And the blokes here - they live like kings! And they've got the best football team in the world....and the beer....." These are words from a TV commercial, selling a Czech beer brand. This is how many Czechs would like their country to be seen abroad. But many others would prefer a slightly more sophisticated image. So how should the Czech Republic sell its image abroad? That's a question that the government is trying to answer, as it launches a new
The state-run tourist authority predicts that the number of foreigners visiting the Czech Republic will jump another 10 percent this year, on top of the 15 percent rise noted in 2003, the first year after the "hundred-year" floods that swept through Central Europe and nearly dealt a knock-out blow to the industry.
A bizarre new fashion has come to the Czech Republic - people are getting themselves ravens as house pets. The attractions of shopping abroad: Germans come to the Czech Republic, while Czechs head for Poland. And, how small is the smallest present in the world? Find out more in Magazine with Daniela Lazarova.
The Czech Tourist Office has revealed statistics showing that over 72 million tourists visited the Czech Republic in the first three quarters of 2004 - roughly the same as the previous year. The vast majority of visits, however, involve day-trips in which tourists come to the country on short business trips or to shop. According to the tourist office the number of tourists who actually spend at least one night in the country is around 5 million per year. The Czech Tourist Office has reported that the number of visitors from neighbouring countries has actually fallen in 2004, despite a simplification of procedures at border crossings following EU accession in May.