Czechs are increasingly interested in discounts and 40 percent of Czech households study retailers´ flyers and compare prices before shopping for food, according to the results of a poll conducted by Incoma GfK. This is the highest number since monitoring started in 1997. The popularity of discount shops is on the rise, while interest in small shops is decreasing. Twenty-five percent of households say they shop exclusively at discount stores, 17 percent cite supermarkets, and only 12 percent of households said they buy food mainly in smaller shops, the lowest share since 1997.
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