Elite ice hockey league in danger of losing main sponsor

01-06-2010

The Czech Republic’s elite ice hockey league the Extraliga is in danger of losing its main sponsor, mobile phone operator Telefonica O2, Hospodářské noviny reported. The newspaper said the company was not planning to renew its contract with the league after three seasons of co-operation. Telefonica O2 has been offering live Extraliga games as part of its digital television services, but interest has reportedly been low.