Heat wave boosts beer sales

23-08-2012

The heat wave is reported to have boosted beer sales both in shops and restaurants. A survey among salespeople and pub owners revealed an increase in beer sales between 10 and 30 percent on days that day temperatures hit the 30s. The supermarket chain Billa reported a 75 percent increase in sales of non-alcoholic beer and a several percent increase in bottled water and other non-alcoholic beverages.