The amount that the Czech Republic’s top ten newspapers made from advertising in 2007 was 7.57 billion CZK (476 million USD). This figure is down by 8.6 percent on the previous year’s, and marks the first downturn in revenue generated by advertising to have been recorded in the Czech print media in the last few years. Only two newspapers made more from advertising than ever before – those were the tabloids Šíp and Aha!. The biggest loser in 2007 was Pravo, whose advertising revenue fell by around 25 percent.
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