Škoda ‘cake ad’ wins award at Cannes


A TV commercial for Škoda Fabia, in which bakers, confectioners and chocolatiers build a full-size cake replica of the car, has won the Golden Lion award for the best advertisement at the Cannes Advertising Festival, the daily Hospodářské noviny reported on Monday. The spot, made by a London-based advertising company, also won a British TV commercials award last year.